Finding Your Niche Series - Why You Need a Customer Guarantee

To come up with a powerful guarantee, you need to know what your customers want you to guarantee, and what you actually can promise. The idea is to match your abilities with your customers’ wants. Often, it’s a good idea to over promise. You probably underrate your product or service anyway. If you think it’s good, why not promise that it will be great - it’ll make you pick up your act, and probably be more in line with your current customers’ perceptions anyway.

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